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Category: Marketing

Digital Transformation: How Direct Marketing has evolved in Canada during the Pandemic

The COVID-19 pandemic has changed people’s lives significantly, including the way businesses connect with their consumers. As consumer behavior changed…

Importance of conversion rate optimization (CRO) in digital marketing

If you have been following me, you might be aware that the CEO of Google DeepMind recently stated that we could see some form of Artificial General Intelligence…

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